Research Documents

We started to think about how comedy is visually constructed, and ultimately what it is that makes an animation have comedic appeal. For us, this meant doing extensive research into established brands and series, and then finding a way we could move forward from those, bringing a new style and ideation to the creative process.

We started off by looking intensely at existing brands and styles, and seeing which elements of each we would like to take forward. These were the brands we decided upon:


We then began to look at the aesthetics and particular styles that we wanted to take forward. We decided that this would be clearly defined in the contrast of colours between dark and light, bright and dull to create an intense but clearly cut aesthetic. We then researched existing artists work that used these styles, looking specifically for graphical and interesting styles; looking for how mood and emotion are portrayed through art.


More to come soon! So keep your eyes peeled for updates.


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